Mr Porter Uses Video Content to Inform and Engage
Mr Porter, the men's online apparel site, makes great use of video to inform and engage their customers. With their stylist Dan May, they've developed a series of videos ("Five Ways to Wear") that take specific garments (such as a cardigan) and show how it can be worn stylishly.

On another angle to engaging their customers through content, Mr Porter also uses video in partnership with a bespoke travel agency to address lifestyle issues.

To read the full Luxury Daily article, click here
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