IKEA Bookbook Video Going Viral!
There are times in every marketer's life when you see something so good you wish you'd been THAT genius and then retired. Immediately. Because it couldn't get any better and you can't top it.

For me, after three decades in the catalogue space, I rate the IKEA bookbookTM video in a class of its own.

Who would have thought? Selling the benefits of an old school medium like catalogue using direct comparisons with a digital app?

With tongue planted firmly in cheek, BBH Asia Pacific has done exactly that. And, though many commentators are suggesting this is having a dig at Apple, I'm not sure that it is that specific.

I don't want to spoil the enjoyment and fun of the "ad" - and when was the last time you could use those terms about an ad - I'll just let you find out for yourself.

But for my money, one of the best takes on this "cool" new medium was:

 "you can download one from your mailbox - the one with the key - and if there's not one there, try and refresh the next day."

Enjoy? I certainly did. It was a refreshing new take on "old" technology. It deserves to go viral and, according the the Wall St Journal Tuesday morning, it has, with over 7.7 million views.

I dips me lid.

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