J.C. Penney Back In Catalog Business
posted by Stuart Cumming ~ 03/02/15
Category: Marketing

As reported in the Wall St Journal and NPR Two-Way, J.C. Penny recently announced their return to catalog marketing after an absence of 5 years.


It appears that 12% of their online customers were in fact, catalog customers using online as the ordering channel.


In March they will mail a 120 page catalog featuring product from its Home department.


Just goes to show the enduring power of print in a digital world. In fact, the Direct Marketing Association reported an increase in catalog mailings for the first time since 2006!

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