Blog | What's going on in the world of marketing communications
Sometimes you need some space to get things in perspective.
READ MORE

The Problem We had To Solve

For the past 10 years we had produced iconic annual catalogues for Howards Storage World, each year becoming more sophisticated and solution-centric for the Howards customer.

In late 2011, Howards approached us to take their catalogue online.

READ MORE
Amazing how sometimes the seemingly most complex questions can be reduced to the fundamentals.

Marcus Sheridan came up with what the New York Times called "a revolutionary marketing strategy: answer customers' questions." So when Seth Price made this even simpler with an infographic, how could we not bring it to our readers' attention?

I've got it pinned up on my wall...
READ MORE
Analytics regarding “mobiles” as a category have always annoyed the hell out of me.
READ MORE
While QR code usage and familiarity is growing the key issue to them being more valued is the user experience
READ MORE
In a marketing environment where differences are nuanced by degrees to enable better targetting, sometimes similarities can be unexpected and fruitful.
READ MORE
Mashable on Fashion vines: what can you achieve in 6 seconds?
READ MORE
We've written previously about photography being hot for social content. A new article just out tells us how important photography is to affluent males buying online.
READ MORE
Content marketing was all the rage in 2012, despite being misunderstood and often misused in terms of its scope. The potential for driving sales and brand growth sometimes fell short due to a quantity over quality approach.
READ MORE
Where once the house brand was the cheap and cheerful alternative, the GFC has made Private labels mainstream.
READ MORE
There’s been a lot of talk about “Big Data” recently.
READ MORE
A recent Roy Morgan study shows that Australians still have a high regard for the usefulness of catalogues
READ MORE
© 2014 Cumming Agency + Studios Pty Ltd | Privacy | Subscribe | Instagram
Contact us Close

First Name



Address:‎ 43-53 Vine St,
Darlington NSW 2008
Phone: (02) 9690 9200
ABN : 48 077 437 239

Last Name
Email Address
Message
Enter the code
Subscribe Today! Close

Join nearly 1,000 Australian marketing professionals who receive our regular news and information.