Mobile readers able to buy directly from print ads in Hearst House Beautiful magazine.

US Mobile device shoppers typically visit twice as many retail sites as againt those on PCs.  "With all that opportunity to capture mobile purchases (or lose them to rivals), there's all the more reason for retailers to make sure their mobile strategy is airtight."

US focus but makes us wonder what other ethnic trends might be in play which would have relevance to niche marketing.

141 million unique shoppers spending average $407ea...

Mobile accounted for 41% online traffic, up 35% on last year; 33% of Black Friday online shoppers shopped on mobile phones (not combined tablet and phone).

Two are mind-shifters, targeting brevity: email as mobile-first; 5 sec mobile video spots.

Looks at the differences between the life stages within this cohort and what this can mean in a behavioural sense.

Gift cards are even hotter than ever; The Millennials, despite being the "hottest" new marketing story, will be the lowest spenders of the 4 current cohorts. 

Mobile phones and tablets primarily used for research though tablets also used for roughly 30% of purchases in groceries, apparel and shoes. Size of screen and security were cited as main reasons consumers preferred computers.

Customers who visit a Patagonia store on Black Friday can get help to fix a favourite Patagonia garment.

Opportunities to better understand and reach today's teens: The End Of Oversharing; The Use-It-Or-Lose-It Mentality; Tuning Out TV; Spy-Level Technology; Random Is The New Funny.

Phones still primary mobile device but tablet users more likely to spend more than on a phone, tablet users viewed 70% more pages, 60% of both preferred web over apps.