We found 27 items tagged in 'Trends'

We've seen and written a lot lately about the resurgence of catalogues (not surprising really, given we are a catalogue design company!). The Multichannel Merchant Outlook 2014 study last year gave even more credence to the proposition that catalogues today continue to be a strongly relevant medium.

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A recently published marketing study titled "Myth of the Mansumer" might have you thinking the marketing gap between men and women is narrowing. But we're not sure their statistics (while interesting when taken in isolation) are all that conclusive.

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The annual ACA (Australian Catalogue Association) industry report just hit our desks. It contains fresh insights garnered from research by Roy Morgan, PwC's Entertainment and Media Outlook, Nielsen, Australia Post and other sources.


If you're a marketer who is looking at how to create more web traffic; or how to create more consumer engagement; or how multi-channel marketing can increase your ROI, it's well worth an in-depth read.


But for now, here are some top-line highlights - these are metrics you may not be receiving from your traditional media planner.

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Can I name drop here?


Not long ago I had lunch with Direct Marketing Hall of Famer, Seth Godin. 


Admittedly there were about 1,499 others at the Business Chicks lunch (yes, they even let some lucky men in, too) but I felt like Seth was talking to me and we were getting along famously. I was a member of his "Tribe". Coincidentally (not!), Tribes were what Seth wanted to talk about that day.

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I first came across Gary Vaynerchuck on wine.tv around 3 years ago when he was just "The Wine Guy", not the greatest thing that happened to social/content marketing since the invention of the internet.

It was then that I got swept up with him and his enthusiasm at a different, which isn't to say less cerebral, level. And it's hard not to be swept up. He's just that kind of guy.
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We ran a Short News article in the last Toolbox which appeared logical on the face of it and backed up commonly held perceptions of the death of shopping centres - "Sears and JC Penney Deserting Already Struggling Malls". But that really did shopping centres and their operators a great dis-service.
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LVMH and Alfred Dunhill have been using "Shoppable videos" online to appeal to their exclusive audiences without seeming to "sell". Viewers are invited to click on products that appear in these high end video productions - LVMH's latest features Saddlers Wells dancers. The audience is then able to review and click through to purchase products they have seen in the videos.
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Sucharita Mulpuru is Forrester's Principal Analyst and when she speaks, marketers listen.
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The recent Australian Centre for Retail Studies Breakfast Seminar gave lucky delegates a concise insight into a number of trends Dr Sean Sands identified out of the January 2014 National Retail Federation Big Show in New York.
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A recent UK study shows why customers' service expectations are becoming so high - and it's being driven in part by device usage and behaviour.
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Cost-of-entry tenets like "keep the customer at the centre of your thinking" and "deliver on the promise of omnichannel" might still resound but Stores Magazine has made its 7 key predictions of what it sees "in store" (their terrible pun) for US retailers in 2014.
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This month's roundup of Millennial Marketing articles includes general ways this cohort are changing marketing thinking, specific factors they are reacting to, their comfort with technology for their young children and their desire for overseas travel.
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In an age where there are new acronyms coined every week I don't feel compelled to disseminate all of them. Unless, of course it makes sense. And, having discussed this with a number of other marketers over the last few months or so, the ZMOT ("Zero Moment Of Truth") is a concept which has resonated increasingly.
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There's no doubt that in the last 10 years or so the headline battle has gone to the Online guys. Disruptive technology tends to do that. "12,000% change in online spending last 20 years" is a headline I'm yet to see but I'm expecting to any day now.
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"Uber Digitals", as Cisco calls them, are the 18% of mobile users who use their mobile devices in-store. This group has doubled in size since Cisco's previous study of retail behaviours last year.
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Retail Concept Excellence: Best Made Company, New York

Every now and again, in our quest to keep our clients and readers abreast of what is happening in the big wide world of retail, catalogues and content, we come across an out of the box retailer who we just have to tell you about.
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I'm sitting in my backyard admiring the frangipani flowers that are in full bloom at this time of year. It's extraordinary how even Mother Nature lets plants "market" with flowers in a range of colours designed to attract different pollinators.This started me thinking...
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There's been a lot written about online and mobile since we last met. I thought I'd give a quick run-down on what we read about the US holiday shopping period (Thanksgiving - Xmas). Whilst there are lots of percentages and few hard numbers the trends are strong.
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If you have anything at all to do with consumer marketing you could do a lot worse than read, and stay connected with, Google's Project Engagement.

I sure am!

In the first paper published in May this year, Tara Walpert Levy looks at how you can connect with your consumer in the "Participation Age".
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If you think that "Green Marketing" was a fad that has long since been pushed into the background by the GFC and all those pragmatic Gen Xers, you may need to think again.
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There's been much hype and little substance locally to the "video as content discussion". Not that there's no video out there but it isn't as prevalent as the US and Europe in the consumer marketing space.

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The Millennials are expected to outspend Baby Boomers by 2017 and by 2030 will have larger spending power than all other generations combined.

Here are some recent US articles we've sourced which might help you understand and market to them more successfully:
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Macy's success at migrating their businesses to the new paradigm has been the subject of many case studies, articles and presentations. 

Here, in a broader article on using social media generally, but Pinterest and StyleHaul in particular, VP Jennifer Kasper comments "As social channels become more visual and as we see authentic images working more effectively to communicate with our customers we're very excited that those are platforms we might be able to tap into differently."
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Analytics regarding “mobiles” as a category have always annoyed the hell out of me.
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Mashable on Fashion vines: what can you achieve in 6 seconds?
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A recent Roy Morgan study shows that Australians still have a high regard for the usefulness of catalogues
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We look at trends that are empowering consumers and giving them a reason to open their minds, hearts and wallets.

1. Gamification
2. Status Upgrade
3. Random Act of Kindness
4. Social Influencers
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