We found 10 items tagged in 'Caszine'

The annual ACA (Australian Catalogue Association) industry report just hit our desks. It contains fresh insights garnered from research by Roy Morgan, PwC's Entertainment and Media Outlook, Nielsen, Australia Post and other sources.


If you're a marketer who is looking at how to create more web traffic; or how to create more consumer engagement; or how multi-channel marketing can increase your ROI, it's well worth an in-depth read.


But for now, here are some top-line highlights - these are metrics you may not be receiving from your traditional media planner.

Read More

Changing a corporate website is about as contentious as changing the logo. Even the cleaner wants a seat at the table - and we don't employ him!


That we managed to do a complete transformation in under 2 months (including a fully mobile responsive version) we think is amazing. Thanks to all our wonderful people.

Read More
As they say, no-one plans to fail, they fail to plan. And this is never more true than with a catalogue campaign.
Read More
Australian retailers now have to compete on the world stage. And if you read the Sydney Uni research released recently, we've got a bit of catching up to do. I'll rephrase that, a lot of catching up to do.
Read More
Right about now, retailers around the world are planning their Xmas Catalogues. And some are planning not to have one at all. So what are the pros and cons of catalogues? Are you for them or against them? What's the risk of going all online?
Read More
For the past 30 years, printed catalogues have been consistently one of the most effective sales drivers for major retailers. Today's catalogues are much more likely to contain customer-engaging, rich content rather than just traditional product and price.


Despite the production process being improved in terms of efficiency, quality, and best of all, cost, some retailers are overlooking the opportunity to include this proven marketing tool into their new more digitally-oriented marketing strategies.

Read More
One of marketing's toughest decisions these days is choosing the right channel to place content into the customers' hands, none more so than the debate between digital and traditional, "old-school" media.
Read More
We've been helping Freedom produce sales-boosting, award-winning catalogues and content for over 30 years. While it is probably way too early to pronounce the demise of the printed catalogue per se*, online catalogues have certainly become an increasingly significant part of the catalogue landscape.
Read More
I recently came across a new concept (for me) which seems to makes a lot of sense - it's called Return on Engagement.
Read More
Analytics regarding “mobiles” as a category have always annoyed the hell out of me.
Read More
© 2014 Cumming Agency + Studios Pty Ltd | Privacy | Subscribe | Instagram
Contact us Close

First Name



Address:‎ 43-53 Vine St,
Darlington NSW 2008
Phone: (02) 9690 9200
ABN : 48 077 437 239

Last Name
Email Address
Message
Enter the code
Subscribe Today! Close

Join nearly 1,000 Australian marketing professionals who receive our regular news and information.