We found 22 items tagged in 'Customer engagement'

Two recent retailer-focused articles, one from the UK and one from the US, give weight to the Australasian Catalogue Association's recent gung-ho supplement to its Catalogue Industry Report.

Read More

A recently published marketing study titled "Myth of the Mansumer" might have you thinking the marketing gap between men and women is narrowing. But we're not sure their statistics (while interesting when taken in isolation) are all that conclusive.

Read More

The annual ACA (Australian Catalogue Association) industry report just hit our desks. It contains fresh insights garnered from research by Roy Morgan, PwC's Entertainment and Media Outlook, Nielsen, Australia Post and other sources.


If you're a marketer who is looking at how to create more web traffic; or how to create more consumer engagement; or how multi-channel marketing can increase your ROI, it's well worth an in-depth read.


But for now, here are some top-line highlights - these are metrics you may not be receiving from your traditional media planner.

Read More
So, you think print catalogues are dead, huh? Just don't say that to Richard Baker, whose Hudson's Bay company shelled out $USD2.4bn last year to acquire the 90 year-old Manhattan icon Saks 5th Avenue.
Read More
There are times in every marketer's life when you see something so good you wish you'd been THAT genius and then retired. Immediately. Because it couldn't get any better and you can't top it.
Read More
Australian retailers now have to compete on the world stage. And if you read the Sydney Uni research released recently, we've got a bit of catching up to do. I'll rephrase that, a lot of catching up to do.
Read More
We've been helping Freedom produce sales-boosting, award-winning catalogues and content for over 30 years. While it is probably way too early to pronounce the demise of the printed catalogue per se*, online catalogues have certainly become an increasingly significant part of the catalogue landscape.
Read More
This case study looks at how CAS client Howards Storage World changed their marketing strategy from product-centric to content-rich - and the results they achieved.
Read More
If you can get a consumer connection through an emotional "hook", we think you're well on your way to making a sale. 

Certainly, we've seen the marked difference an emotionally engaging photograph or article in one of our online catalogues has made to a client's results.
Read More
We've all read how video is going to "take over" everything from search (YouTube #2 for search) to mobile traffic but a white paper from the National Retail Federation's library adds some additional metrics to the discussion.
Read More
With Cisco predicting that by 2016 two-thirds of mobile traffic will be video, clearly there is a demand to understand more about this powerful channel.
Read More
As one of Australia's most awarded retail catalogue designers, we love it when a doyen of the online retail industry endorses our way of thinking.

Net-a-Porter's decision to release their new publication "Porter" comes in the face of so many marketers who have pulled back from print in the belief that it is old-fashioned or "not working."
Read More
If you want a great example of content marketing you need look no further than US online furniture and homewares retailer pure-play One Kings Lane.
Read More
For those wanting to target the higher net worth consumer, a study released in September last year is worthy of note.The Ipsos Affluent Survey USA shows that the well-off continue to be enthusiastic consumers of traditional media, notwithstanding a small decline of 2% over the previous 12 months.
Read More
I recently came across a new concept (for me) which seems to makes a lot of sense - it's called Return on Engagement.
Read More
If you have anything at all to do with consumer marketing you could do a lot worse than read, and stay connected with, Google's Project Engagement.

I sure am!

In the first paper published in May this year, Tara Walpert Levy looks at how you can connect with your consumer in the "Participation Age".
Read More
"Top 5 of This", "Top 7 of That", "Top 10 for 2014"...


List upon list upon list.


Give. Me. A. Break!


It's become quite an epidemic. There's a list for everything and while this started out as a well meaning way to ensure we all got snappy takeouts we could apply quickly... it's not happening.

Read More
Stories are THE best way to engage your customers.

If a "picture paints a thousand words" then what does a video paint? - a whole story!

People solve problems with video (YouTube is the second most popular search engine after Google - CAS Ed) and "well-crafted videos can do something for your business that nothing else can - replicate face-to-face interaction with you, your services and your brand."
Read More
Macy's success at migrating their businesses to the new paradigm has been the subject of many case studies, articles and presentations. 

Here, in a broader article on using social media generally, but Pinterest and StyleHaul in particular, VP Jennifer Kasper comments "As social channels become more visual and as we see authentic images working more effectively to communicate with our customers we're very excited that those are platforms we might be able to tap into differently."
Read More
Mr Porter, the men's online apparel site, makes great use of video to inform and engage their customers. With their stylist Dan May, they've developed a series of videos ("Five Ways to Wear") that take specific garments (such as a cardigan) and show how it can be worn stylishly.

On another angle to engaging their customers through content, Mr Porter also uses video in partnership with a bespoke travel agency to address lifestyle issues.
Read More
Amazing how sometimes the seemingly most complex questions can be reduced to the fundamentals.

Marcus Sheridan came up with what the New York Times called "a revolutionary marketing strategy: answer customers' questions." So when Seth Price made this even simpler with an infographic, how could we not bring it to our readers' attention?

I've got it pinned up on my wall...
Read More
Sometimes you need some space to get things in perspective.
Read More
© 2014 Cumming Agency + Studios Pty Ltd | Privacy | Subscribe | Instagram
Contact us Close

First Name



Address:‎ 43-53 Vine St,
Darlington NSW 2008
Phone: (02) 9690 9200
ABN : 48 077 437 239

Last Name
Email Address
Message
Enter the code
Subscribe Today! Close

Join nearly 1,000 Australian marketing professionals who receive our regular news and information.