We found 8 items tagged in 'Digital Catalogues'

The annual ACA (Australian Catalogue Association) industry report just hit our desks. It contains fresh insights garnered from research by Roy Morgan, PwC's Entertainment and Media Outlook, Nielsen, Australia Post and other sources.


If you're a marketer who is looking at how to create more web traffic; or how to create more consumer engagement; or how multi-channel marketing can increase your ROI, it's well worth an in-depth read.


But for now, here are some top-line highlights - these are metrics you may not be receiving from your traditional media planner.

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We think this is gold.


We were just about to go "Live" with an article based on "How We Shop, Live & Look" by John Lewis, one of UK's leading High Street retailers.  


Yes, the report was dated November 2013 but we still thought there were lots of good and current learnings for local retailers.

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Changing a corporate website is about as contentious as changing the logo. Even the cleaner wants a seat at the table - and we don't employ him!


That we managed to do a complete transformation in under 2 months (including a fully mobile responsive version) we think is amazing. Thanks to all our wonderful people.

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As they say, no-one plans to fail, they fail to plan. And this is never more true than with a catalogue campaign.
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Right about now, retailers around the world are planning their Xmas Catalogues. And some are planning not to have one at all. So what are the pros and cons of catalogues? Are you for them or against them? What's the risk of going all online?
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For the past 30 years, printed catalogues have been consistently one of the most effective sales drivers for major retailers. Today's catalogues are much more likely to contain customer-engaging, rich content rather than just traditional product and price.


Despite the production process being improved in terms of efficiency, quality, and best of all, cost, some retailers are overlooking the opportunity to include this proven marketing tool into their new more digitally-oriented marketing strategies.

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We've been helping Freedom produce sales-boosting, award-winning catalogues and content for over 30 years. While it is probably way too early to pronounce the demise of the printed catalogue per se*, online catalogues have certainly become an increasingly significant part of the catalogue landscape.
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One of the most important considerations for serious consumer marketers these days is User Experience (UX).

 Your customers understand your brand and its values via various touch points - advertising, store design, customer service and, if you are a consumer marketer, your catalogue.
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