We found 11 items tagged in 'Print'

As reported in the Wall St Journal and NPR Two-Way, J.C. Penny recently announced their return to catalog marketing after an absence of 5 years.

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A prediction of direct mail's continuing relevance from an unusual source.

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So, you think print catalogues are dead, huh? Just don't say that to Richard Baker, whose Hudson's Bay company shelled out $USD2.4bn last year to acquire the 90 year-old Manhattan icon Saks 5th Avenue.
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There are times in every marketer's life when you see something so good you wish you'd been THAT genius and then retired. Immediately. Because it couldn't get any better and you can't top it.
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Right about now, retailers around the world are planning their Xmas Catalogues. And some are planning not to have one at all. So what are the pros and cons of catalogues? Are you for them or against them? What's the risk of going all online?
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In the world of fashion, the Helen Kaminski brand has become a "known" international name which stood for high quality, designer raffia hats and bags. Yet, the more successful they've become in terms of sales, the greater the need to control what they want the brand to stand for.
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We've been helping Freedom produce sales-boosting, award-winning catalogues and content for over 30 years. While it is probably way too early to pronounce the demise of the printed catalogue per se*, online catalogues have certainly become an increasingly significant part of the catalogue landscape.
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This case study looks at how CAS client Howards Storage World changed their marketing strategy from product-centric to content-rich - and the results they achieved.
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As one of Australia's most awarded retail catalogue designers, we love it when a doyen of the online retail industry endorses our way of thinking.

Net-a-Porter's decision to release their new publication "Porter" comes in the face of so many marketers who have pulled back from print in the belief that it is old-fashioned or "not working."
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If you want a great example of content marketing you need look no further than US online furniture and homewares retailer pure-play One Kings Lane.
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For those wanting to target the higher net worth consumer, a study released in September last year is worthy of note.The Ipsos Affluent Survey USA shows that the well-off continue to be enthusiastic consumers of traditional media, notwithstanding a small decline of 2% over the previous 12 months.
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