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Howards Storage World
Howards Storage World is a global retail franchise operation that specialises in space saving and organisational products for the home and office.We'd been producing their 100 page product catalogues for over 12 years. And more recently we were also instrumental in helping them transition their total brand communication to a content lead strategy. Our brief is to continue to inspire their customers with the possibilities and pleasure that comes from utilising Howards products around their home. The new content strategy involved using bloggers to give hints and tips; customer stories; buyer insights and professional advice; along with inspirational photography (shot in our studios) to show customers the benefits of the products. These engaging stories are now accessed through various media including video, digital magazines, content driven catalogues and online. |
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