So, you want content that engages, inspires and turns audiences into customers? Look no further than Paddy Pallin’s latest “Northern Territory Experience” video.

The Cummings crew flew to Alice Springs at the start of the 5 day shoot, travelling to stunning places such as Watarrka and West MacDonnell National Parks, Rainbow Valley Conservation Reserve, Kings Canyon and then finally to Kata Tjuta and the magical Uluru. 

The multi-media shoot captured the spirit of the Territory, an almost impossible task as there truly is nothing like being there.

A joint cooperative between Paddy Pallin, Northern Territory Tourism and World Expeditions over 5,000 individual image assets and 5 hours of usable video content have been shared by each to maximise cost-effectiveness.