The Millennials are expected to outspend Baby Boomers by 2017 and by 2030 will have larger spending power than all other generations combined.

Here are some recent US articles we've sourced which might help you understand and market to them more successfully:

What Makes Millennials Open Their Purses - 51% of millennials indicate print as their first choice for sourcing savings with 33% getting them from the mail,  21% from retail circulars (catalogues) and 20% from coupon books. The top 6 are newspapers, email alerts, internet searches, direct mail, instore and retail circulars (read more here)

Retail as Sport - over 55% of Millennials intend to shop in a retail store Thanksgiving Day as against 31% of 45-59 age group. And the trend continues for Black Friday (read more here)

Retailers underestimate the spending power of Millennials - opinions of friends is the biggest influencer of purchase decisions. 60% of retailers are not conducting research or analysis of millennials (read more here)

Tight Budgets Don't Mean Millennials Won't Pony Up - conserving spending on basics to lash out on luxuries (read more here)

Millennnials Growing Up, Changing Attitudes - having children is the defining moment of change for Millennials, with "useful" being the "new black" (read more here)