LVMH and Alfred Dunhill have been using "Shoppable videos" online to appeal to their exclusive audiences without seeming to "sell". Viewers are invited to click on products that appear in these high end video productions - LVMH's latest features Saddlers Wells dancers. The audience is then able to review and click through to purchase products they have seen in the videos.

Executive summary

We all know video content on websites is becoming increasingly important for Google rankings and customer engagement. So we like what we see in this article (and on the video) as high end retailers begin to push the envelope - finding ways to not only engage their target audience with brand building videos but also utilising new technology to "monetize" their video content. In a manner that is not too heavy handed. 

At CAS, we have our own in-house photographic and video studio, so we find developments like the one in this article particularly interesting.

To watch the video click here

To read what Luxury Daily has to say about this click here