Toronto's recent DX3 conference showed off some of the new technologies that tech savvy retailers can now apply to give their customers a better instore experience.

Executive summary

Retailers are keen to discover new avenues of advantage over their (seemingly more convenient) rival, websites.

"The store, in essence, is becoming a physical website."

But, as you'll read, "There is a lot of trepidation around it." 

In this article from Canada's Financial Post, key exhibitors from DX3 talk about the technologies that are changing the retail environment including in-store video tracking of customers and their concurrent use of store WiFi through to apps to let customers check-out in the change room. 

Is this the future?