For me, after three decades in the catalogue space, I rate the IKEA bookbookTM video in a class of its own.
Who would have thought? Selling the benefits of an old school medium like catalogue using direct comparisons with a digital app?
With tongue planted firmly in cheek, BBH Asia Pacific has done exactly that. And, though many commentators are suggesting this is having a dig at Apple, I'm not sure that it is that specific.
I don't want to spoil the enjoyment and fun of the "ad" - and when was the last time you could use those terms about an ad - I'll just let you find out for yourself.
But for my money, one of the best takes on this "cool" new medium was:
"you can download one from your mailbox - the one with the key - and if there's not one there, try and refresh the next day."
Enjoy? I certainly did. It was a refreshing new take on "old" technology. It deserves to go viral and, according the the Wall St Journal Tuesday morning, it has, with over 7.7 million views.
I dips me lid.
