Like anybody in marketing these days, I'm keen to make sure I'm up with the general trends at the leading edge of digital commerce. 

But two articles just published (on the same day!) had me carefully looking to definitions and distinctions to try and make sense of what's happening with M-Commerce in the near future.Given that the same organisation (Forrester) contributes comments to both articles is even more confusing!

Two separate speakers at SXSW pointed out that Mobile Marketing may well be a longer term sell than many expect. Rather than selling, they say, their companies are "helping consumers buy".

A recent UK study shows why customers' service expectations are becoming so high - and it's being driven in part by device usage and behaviour.

In an age where there are new acronyms coined every week I don't feel compelled to disseminate all of them. Unless, of course it makes sense. And, having discussed this with a number of other marketers over the last few months or so, the ZMOT ("Zero Moment Of Truth") is a concept which has resonated increasingly.

There's no doubt that in the last 10 years or so the headline battle has gone to the Online guys. Disruptive technology tends to do that. "12,000% change in online spending last 20 years" is a headline I'm yet to see but I'm expecting to any day now.

"Uber Digitals", as Cisco calls them, are the 18% of mobile users who use their mobile devices in-store. This group has doubled in size since Cisco's previous study of retail behaviours last year.

There's been a lot written about online and mobile since we last met. I thought I'd give a quick run-down on what we read about the US holiday shopping period (Thanksgiving - Xmas). Whilst there are lots of percentages and few hard numbers the trends are strong.

While much has been (and continues to be) written about the all consuming "mobile shopper", three recent articles put that in context and call "platform domination" into question.

The first of these "Mobile Shoppers Favour Retail Sites Over Apps" by Mark Walsh looks to an NPD study which made a topline finding that 75% of Smartphone owners are using their phones as part of the overall shopping experience.

Analytics regarding “mobiles” as a category have always annoyed the hell out of me.

Mashable on Fashion vines: what can you achieve in 6 seconds?

Long feared by bricks and mortar retailers as yet another weapon used by online, it would seem that showrooming is not as big a threat as first feared. In fact it's a great opportunity.