Should we expect fireworks if Millennials and Boomers were to meet for a bite? Some shin scarring kicks beneath the table perhaps?

A recently published marketing study titled "Myth of the Mansumer" might have you thinking the marketing gap between men and women is narrowing. But we're not sure their statistics (while interesting when taken in isolation) are all that conclusive.

A recent report just made available by the National Retail Federation Foundation (US) has some interesting insights into the current 4 traditional consumer groups