We think this is gold.

We were just about to go "Live" with an article based on "How We Shop, Live & Look" by John Lewis, one of UK's leading High Street retailers.  

Yes, the report was dated November 2013 but we still thought there were lots of good and current learnings for local retailers.

We've been helping Freedom produce sales-boosting, award-winning catalogues and content for over 30 years. While it is probably way too early to pronounce the demise of the printed catalogue per se*, online catalogues have certainly become an increasingly significant part of the catalogue landscape.

Here's an idea you might be able to work with when you're thinking about creating customer engagement - for your next catalogue, online web content, ad promotion - whatever.