Last week we reported the development of the sub-$20 Tablet and this week we follow up with the latest digital usage patterns survey of over 2,000 users over the age of 14 by Deloitte.

"The tablet is not being viewed as a replacement for a laptop, but rather for its own distinctive uses," Gerald Belson, Deloitte's U.S. media and entertainment sector leader, tells Marketing Daily. "The primary uses are around watching video, as well as Internet activity and games." 

Want some interesting factoids for your next presentation or water-cooler discussion? How about, "Deloitte says digital omnivores (meaning they own a tablet, smartphone and laptop computer) are up 42% this year". 

Executive summary

"This is the first year that consumers have started to decouple the notion that content from a particular source [must be viewed on] a different device," Belson says. "In today's world, consumers make a conscious choice that they can watch whatever content on whatever device they want to watch it."

The annual survey once again reveals staggering changes to the way we're getting, consuming and relating to online content and gives us more ammunition for developing a TCommerce strategy. Example - interest in streaming content has nearly doubled in the past year (from 17% in 2012 to 32% in 2013).

Belson gives us an overview of the key findings from the report and we've included a link for you to "explore the report". Read more

For Deloitte's full "Digital Democracy Survey," please visit Deloite's