We've been helping Freedom produce sales-boosting, award-winning catalogues and content for over 30 years. While it is probably way too early to pronounce the demise of the printed catalogue per se*, online catalogues have certainly become an increasingly significant part of the catalogue landscape.

Last week we reported the development of the sub-$20 Tablet and this week we follow up with the latest digital usage patterns survey of over 2,000 users over the age of 14 by Deloitte.

Two separate speakers at SXSW pointed out that Mobile Marketing may well be a longer term sell than many expect. Rather than selling, they say, their companies are "helping consumers buy".

In an age where there are new acronyms coined every week I don't feel compelled to disseminate all of them. Unless, of course it makes sense. And, having discussed this with a number of other marketers over the last few months or so, the ZMOT ("Zero Moment Of Truth") is a concept which has resonated increasingly.

"Uber Digitals", as Cisco calls them, are the 18% of mobile users who use their mobile devices in-store. This group has doubled in size since Cisco's previous study of retail behaviours last year.

There's been a lot written about online and mobile since we last met. I thought I'd give a quick run-down on what we read about the US holiday shopping period (Thanksgiving - Xmas). Whilst there are lots of percentages and few hard numbers the trends are strong.

While much has been (and continues to be) written about the all consuming "mobile shopper", three recent articles put that in context and call "platform domination" into question.

The first of these "Mobile Shoppers Favour Retail Sites Over Apps" by Mark Walsh looks to an NPD study which made a topline finding that 75% of Smartphone owners are using their phones as part of the overall shopping experience.