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What's interesting is what behaviours marketers are using content to drive and what is most important. Perhaps the wrong primary goal...?
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From Marketing Profs
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American Eagle shows it as it really is with its Aerie lingerie brand.
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From Time
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Great snapshot of who's doing what and what's hot - in one graphic! Who rules Instagram, top categories purchased, in-store mobile use, who has most Twitter followers and more.
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From National Retail Federation - This Is Retail
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69% of US consumers read a paper book, 28% an e-book but only 4% were exclusively digital.
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From TheNextWeb Blog
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Innovative approaches are a hallmark of this brand; in-store is no different.
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From Retail's BIG Blog
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Second screen, images, videos, feeds, small data, hyper-local, mobile are the social media trends for 2014.
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From MediaPosBlogs
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More than half of all email opens worldwide are on mobile.
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From eMarketer
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Long-form, provocative, interactive, real-time, user-generated content.
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From MediaPosBlogs - Online Video Insider
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"Content is what ultimately connects you with customers and prospects. It is what builds trust..." Stephanie Miller, National Retail Federation
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From Click Z
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Infographic from Walker Sands 2014 Retail Study
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From Entrepreneur
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Only 57% of retailers send a Welcome email when customers sign up, only 3 in 120 send an abandoned cart email.
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From The Wise Marketer
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