Everything up for grabs

Choices are different to older retirees.

They mightn't describe themselves as "environmentalists" but they are more passionate about the environment than previous generations.

Users are more likely to click on a headline if it is accompanied by a large image. And marketers such as Warby Parker are incorporating big imagery into their own websites, not just publisher sites.

Nearly 75% of online American consumers generally won't buy something without a good online review. On average, Americans visit 2 online sources before making a "big purchase."

While others (such as Bloomingdales) are looking to smaller format stores, Target is bucking the trend with its 4-floor Boston store, to open in 2015.

While mobile usage increases substantially, it isn't always at the cost of desktop, particularly where a large screen is an advantage. Social is one exception.

What can they teach us?

So, you think you are connecting with your connected customer, the Millennial Mum. What about if you've got it all wrong. Now, think about the influence on their children's media consumption...

Marketers love email but consumers aren't so sure.

51% shop online after browsing in store; 60% browse online then shop in store.

New platform lets customers click through directly to retailers website from Instagram.