Mall of America reinvents to remain relevant, interesting and exciting.

"Millennials and Boomers (Millionaires) currently prefer to make their purchases in person in a store (Millennials at 52% and Boomers at 53%), while only a minority of Gen Xers (25%) prefers to buy in person in a store." Isn't that interesting...?

24% of Americans stop buying anything online due to data breaches, albeit temporarily; 56% cut back on sites they visit. Who said privacy wasn't a concern these days?

"Tracks the precise location of a user's facial features and applies eye shadow colors directly on the video feed from a camera." But will it take out the guesswork...?

Now THAT's OOH advertising!

Women create and share 92% of pins; 84% remain active after 4 years.

An interesting and powerful concept.

One of online's strengths has been its accountability. Now it seems up to 35% of ad impressions are created by bots.

Adding more pain to the existing considerable hurt.

Iconic NY retailer introduces 3 hour delivery to Manhattan addresses (for limited time).

We're now talking about "Older Millennials"! 40 million of this US cohort are now parents...

Seems Millennials are happy to shop in store, just not for everything. Clothing and home accessories get the nod.